Jeff Kagan

About the Author Jeff Kagan


IDG Contributor Network: Marketers should enter auto infotainment quickly and carefully

At CES 2018, cutting-edge marketers are starting to see the automobile infotainment system as their newest playground. How they can use wireless technology to deliver advertising messages to a captive audience. However, I want to warn that this new revolution is a double-edged sword. Companies must enter this space, but if they don’t do so correctly, they will hurt themselves.

In-car infotainment systems are an exciting new rapidly growing area. However, advertising, marketing and brand building messages must be carefully thought through and delivered. You must start carefully. It must not be intrusive. Remember, this has traditionally been a private space for the user and many of them will push-back if not done correctly.

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IDG Contributor Network: Fight iPhone and Android smartphone device addiction

Suddenly, we are having a debate on device addiction of smartphones like Apple iPhone and Google Android. I have written about this many times over the last decade. This impacts everyone, from the enterprise to users and needs to have a higher profile. We need to find solutions to this growing problem. It’s good to see that we are finally discussing this important point.

Addiction is a disease, and addiction to electronics like the iPhone and Android smartphones is new, but is impacting our entire society. Just think of all the people you see every day with their faces plastered to the screen of their smartphone.

There are two sides to this problem. One side is bad, but surprisingly, the other side is good. We have begun this new conversation with the Apple iPhone. I think it will only spread over time. I think we should expect it to ultimately include every smartphone and then every electronic device that is habit forming. It will even spread to apps of which many people are addicted.

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IDG Contributor Network: Wireless is center of CES 2018 universe

Wireless plays an incredibly important role in the products and services that make up this year’s CES 2018 in Las Vegas. Things change quickly. A decade ago you didn’t see many wireless carriers, handset makers or wireless data services at the show. However, over the years, as wireless data has continued to speed up and expand, most products and services use wireless and that’s a very big story this year.

Think about it. Of course, wireless is still that service which your iPhone, Android or tablet link up to. However, wireless data services are also rapidly growing in more directions than you realize. They are starting to empower countless other industries, products and services.

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Marketing

Verizon’s Reawakening

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. All of a sudden, it is blowing its own horn again. Verizon and Verizon Wireless in recent years have made many high-profile missteps, goofs and errors, but it looks as though the company is finally taking a different route.

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Opinions

Uber Is Great Until It Leaves You Out in the Cold

Uber works great — until it stops working, leaving your kid walking home alone on a cold winter night. Wireless technology opens up new avenues for innovation and excitement, with companies like Uber and Lyft. Most of the time, their technologies work just fine, but don’t let your guard down. Prepare for the moment when something goes wrong, because eventually something always goes wrong.

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Mobile

Which Is Best for You: iPhone 8, iPhone X or Galaxy S8?

Apple’s iPhone and Google’s Android operating system hit the marketplace one decade ago. Ten years later, there’s still plenty of debate over which is better. I’ve lately been asked which of three new flagship phones is better: Apple’s iPhone 8, its iPhone X, or Samsung’s new Galaxy S8, which runs Google Android? Smartphones have gone through some remarkable changes over the years.

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Trends

The Eve of the Self-Driving Revolution

A decade ago, there wasn’t much talk about self-driving cars or autonomous-cars, but Toyota and Lexus were setting the stage with their self-parking cars. They aired television commercials showing how cars magically parallel-parked themselves. At the time, it seemed amazing, but that was nothing compared to what’s coming next. The self-parking revolution is now expanding.

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Privacy

Artificial Intelligence vs. Echo’s Eavesdropping and Google’s Home Invasion

There’s a lot of excitement about all the new artificial intelligence technology hitting the market — like Amazon’s Echo and Google’s Home smart speakers, among many other products. However, there’s also growing concern over how these devices may invade our privacy. Despite the companies’ assurances to the contrary, some people worry that they could be listening to every word we utter.

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Trends

Are You Ready for a RoboCEO?

Here’s a disturbing thought: A RoboCEO powered by artificial intelligence — possibly based on IBM’s Watson — could be running some companies within the next decade. Not every company will warm to the idea, to be sure, but it’s conceivable that the practice could begin. This idea has started to bubble to the surface, with leaders like Alibaba Chairman Jack Ma apparently taking it seriously.

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Trends

Artificial Intelligence, Smart Speakers and You

The artificial intelligence speaker war is now being waged, and it is escalating. Today you can choose between Amazon Echo and Google Home. Harman Kardon’s Invoke is coming this fall. By the end of the year, Apple’s HomePod will be competing in the market, and Samsung has indicated it will join the fray as well. With all these choices, how can you determine which smart speaker is right for you?

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Boardroom

What Will Rise From Uber’s Ashes?

There has been quite a bit of churn in the waters around Uber during the last few years. Now that founder Travis Kalanick is no longer CEO, what does the future look like for the company, workers, drivers, investors and customers? Will Uber continue to grow and lead, or has it seen its best days? Most people connected to the company probably would say the same thing: They want calm but rapid growth.

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E-Commerce

How Amazon Is Transforming Retail

Amazon’s plan to buy Whole Foods Market has raised many new questions. If the company is successful in making the acquisition, and then successful in operating the business, it could transform the entire grocery industry. If we pull the camera back, we can see how success on the grocery side could foreshadow Amazon’s success in many other parts of the retail environment.

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Opinions

Amazon’s Echo Show: The Future Is Here

Amazon recently launched its Echo Show, which brings a visual screen to its smart speaker device. I wonder whether we’re ready to start living in what seems like a futuristic Star Trek world. The Echo Show experience is sort of like having a laptop sitting on your table — one that uses AI, allows you to speak to it, speaks back to you, and shows you relevant things on its screen.

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